Prof. Michael R. Czinkota

Michael R. Czinkota teaches international business and marketing at Georgetown University in Washington D.C. and holds the chair in international marketing at the University of Birmingham in the UK . He served in the U.S. government as Deputy Assistant Secretary of Commerce and was a partner in a trading firm. Aside from more than 100 articles on export management and trade policy, his key books are International Marketing (9th edition) and International Business, (8th edition) and Emerging Trends, Threats, and Opportunities in International Marketing. He has served the Academy of Marketing Science for 22 years as a member of the Board of Governors. He is a graduate of the University of Nürnberg (Germany) and The Ohio State University. www.michaelczinkota.com


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	How grateful will U.S. be? by Prof. Michael R. Czinkota The other day I was watching a Tucker Carlson Talkshow with a focus on Hungary. Several reasons motivated my interest: one was that Hungary is hardly ever mentioned in broadcasts or social media, and if so, only with a heavy
	Prepare for the Unexpected by Prof. Michael R. Czinkota Music aficionados connect the month of May with Mozart’s minuet written as a five year old ”komm lieber Mai und mache...,” but for many Americans this year the link came from a curtailment of gas It was rep
	Better off? by Prof. Michael R. Czinkota Less than a decade ago many economic players pronounced the triumph of global marketing. Governments encouraged market-based decision rules of economic games. Those who invoked benefits of government planning and state monop

	Education: Key public and private investment choice for the coming administration by Prof. Michael R. Czinkota The next four years will determine where and how all the accumulated economic resources will be spent. The decisions will affect those suffering from rainy days to come. Targeted spending will sow seeds for innovation, techn
	Technology a Key Catalyst in a Changing Society by Prof. Michael R. Czinkota Technology a Key Catalyst in a Changing Society Michael R. Czinkota & Amalia Stahl When analyzing the midterm C
	Spargelzeit by Prof. Michael R. Czinkota In Germany, there is now an important season highlighting the special value of white asparagus. Anyone who visits Germany between April and June will certainly remember a truly national food specialty: white asparagus togeth
	Dealing with Disruptive Dislocations by Prof. Michael R. Czinkota The global uncertainty surrounding the coronavirus disruption intensifies. Questions of human safety and business continuity reach far beyond the assessment of lock-down orders. In light of a pandemic, transmission expectati
	International Data Need to Add Ups by Prof. Michael R. Czinkota
	Making Lemonades from Lemons by Prof. Michael R. Czinkota
	The Coronavirus: A New Risk of Trade by Prof. Michael R. Czinkota
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