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 | Prof. Michael R. CzinkotaMichael R. Czinkota teaches international business and marketing at Georgetown University in Washington D.C. and holds the chair in international marketing at the University of Birmingham in the UK . He served in the U.S. government as Deputy Assistant Secretary of Commerce and was a partner in a trading firm. Aside from more than 100 articles on export management and trade policy, his key books are International Marketing (9th edition) and International Business, (8th edition) and Emerging Trends, Threats, and Opportunities in International Marketing. He has served the Academy of Marketing Science for 22 years as a member of the Board of Governors. He is a graduate of the University of Nürnberg (Germany) and The Ohio State University. www.michaelczinkota.com
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| | | | | | next | | How grateful will U.S. be? by Prof. Michael R. Czinkota The other day I was watching a Tucker Carlson Talkshow with a focus on Hungary. Several reasons motivated my interest: one was that Hungary is hardly ever mentioned in broadcasts or social media, and if so, only with a heavy | | | Prepare for the Unexpected by Prof. Michael R. Czinkota Music aficionados connect the month of May with Mozart’s minuet written as a five year old ”komm lieber Mai und mache...,” but for many Americans this year the link came from a curtailment of gas It was rep | | | Better off? by Prof. Michael R. Czinkota Less than a decade ago many economic players pronounced the triumph of global marketing. Governments encouraged market-based decision rules of economic games. Those who invoked benefits of government planning and state monop | |
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