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Eureka: Global big business since 2015
by Joseph Gatt
2018-09-24 09:35:25
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Up until 2015, a handful of global companies dominated the electronics market. The electronics market competed for who would sell most electronics. It was Korean companies vs. Japanese companies vs. Chinese companies vs. American companies in electronics who would compete over who would sell the most smartphones, fridges, washing machines, microwave ovens or flat screen televisions.

global01_400The problem is today electronics patents are dated and pretty much everyone can start production for fridges, microwave ovens, washing machines, dish  washers, smartphones or even cars. Tunisians produce their smartphones, Algerians produce their smartphones, South Africans produce their smartphones, Indians produce their smartphones and the Vietnamese produce their smartphones. Same goes for washing machines and flat screen televisions.

First, President Donald Trump likes to complain that “Asian” and “European” countries took advantage of the US openness of the market when it came to selling electronics, cars, or even agricultural products. True, Asian and European companies exported a lot of stuff to the US, and the US exported very little to Asia and Europe. True, Asia and Europe had some monster bureaucracy, rules and their staff was not always polite with American firms. True also is Asian and European products were rather excellent quality, cheap and affordable, easy to fix, and lasted long years without a scratch.

Today's Korean, Japanese, Chinese or European electronics or car makers are still using the logic that “Samsung needs to sell more smartphones than Apple” or that “Beko needs to sell more fridges than Sony.” But this mentality is almost outdated. Now electronics and cars have becomes something that Dell Computers used to be, that is containing parts and microchips from all over the world.

Same goes for the Artificial Intelligence and Software revolution. The Internet is a place where you find infinity as they say. Data is infinite as they say. You can't own 100% of any data, artificial intelligence or cyber security market. And in the software business, you have to constantly cooperate with other firms, as “joint ventures” are not some formal, formalized agreement, but natural agreements that happen all the time and must be kept.

That is, in yesterday's world, Samsung had to sell more smartphones than Apple. In today's world, Samsung has to sign agreements with companies around the world who work with Samsung but also with other companies. If Samsung acts weird or Samsung staff is rude, stubborn, or slow to understand, companies cancel their deal with Samsung and sign one with another company.

In the software industry things are particularly fast. Data gets treated every day, and there's infinity of data. Software companies cooperate endlessly, and if anyone starts acting rude or a little too proud, he is dropped from the project. If you want to join the software industry there is always work that needs to be done, money to be made. People tend to want meticulous and efficient companies, people who do little mistakes and are quick to identify mistakes, more importantly people who readily admit their mistakes so mistakes can be fixed very quickly. People who are reliable and who can be trusted. In sum, people who it is not clear whether they are the gangster hacker or the data solution provider tend not to be chosen for projects.

I hope I've clarified the paradigm shift.

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