Ovi -
we cover every issue
newsletterNewsletter
subscribeSubscribe
contactContact
searchSearch
worldwide creative inspiration  
Ovi Bookshop - Free Ebook
Stop human trafficking
Ovi Language
Murray Hunter: Essential Oils: Art, Agriculture, Science, Industry and Entrepreneurship
WordsPlease - Inspiring the young to learn
Tony Zuvela - Cartoons, Illustrations
International Red Cross and Red Crescent Movement
 
BBC News :   - 
iBite :   - 
GermanGreekEnglishSpanishFinnishFrenchItalianPortugueseSwedish
Eureka: A few thoughts on creativity Eureka: A few thoughts on creativity
by Akli Hadid
2017-10-31 08:12:35
Print - Comment - Send to a Friend - More from this Author
DeliciousRedditFacebookDigg! StumbleUpon

A few years ago I was a spectator at a speech contest. Contestants had to give presentations on the “creativity” theme. There were about 10 contestants. The first contestant gave his presentation about Steve Jobs. The second contestant gave her presentation about Steve Jobs. The third contestant gave his presentation about Steve Jobs. The fourth contestant gave her presentation about Steve Jobs. In fact all 10 contestants gave their presentation about Steve Jobs.

creat01_400_01A little more recently, I watched on television the innovation awards in a Middle Eastern country. The first prize went to a smart phone application developper. The second prize went to a smart phone application developper. The third prize went to a smart phone application developper. All the prizes went to smart phone application developpers.

Let me give my two cents on all this. Why didn't anyone come up with something different. That is identify problems and offer solutions. For example. A lot of schools lack chairs, often because such chairs break easily, sometimes deliberately by the students. How about inventing a cheap yet robust chair, and yet heavy enough that students don't do the usual which is take them from one classroom to another and never bring it back. The same could be said about school tables, which tend to wear off pretty quickly. Why not equipment for butchers or bakers? You have all kinds of companies selling medical equipment, but why didn't anyone start identifying the needs of butchers and bakers and try to help them out with new equipment?

What about farmers? Why doesn't anyone think about identifying their needs? Textile producers? Furniture? Sports equipment? Office supplies? The list goes on and on.

I understand that for a lot of university students and young innovators, their laptop and smartphone are the only things they really own, which leads to some kind of fascination. I'm not saying you should completely ditch innovation in the smartphone, laptop, digital or software areas, I'm simply saying that the world is bigger than a smart phone.

So what I think we need to teach the younger generation is to look at the world through the door, not the key hole. The analogy here being that the smart phone is the keyhole and the world is the door. This means that to make significant and impactful innovation, youngsters need to talk to farmers, to butchers, to bakers, to clothes shop owners, to café managers and consumers, to farmers, to hearders, to sportsmen, to teachers, to students, in sum, to talk to everyone they can find. Spend some time with them. Identify what they need and what tools could make their job easier. Not harder. Easier. Make them test the product and see for themselves if the new tool is suitable for their work. Then sell the tool.

The problem is judges at such competitions are also biased. A lot of investors, judges, entrepreneurs think the future is in software and smartphone applications. That's like looking at the future through the keyhole. The future is everywhere. If I were a farmer I wouldn't want people telling me I have no future. If I were a baker or a professional violin player I wouldn't want people telling me I have no future.

There's a French saying that goes: in the Kingdom of the blind, the one-eyed men are the Kings. Unfortunately, the more I live, the more I realize that in the Kingdom of the blind, it seems as though only blind kings are getting chosen. Hopefully one day the one-eyed men will take over, if the blind don't expel them.


     
Print - Comment - Send to a Friend - More from this Author

Comments(0)
Get it off your chest
Name:
Comment:
 (comments policy)

© Copyright CHAMELEON PROJECT Tmi 2005-2008  -  Sitemap  -  Add to favourites  -  Link to Ovi
Privacy Policy  -  Contact  -  RSS Feeds  -  Search  -  Submissions  -  Subscribe  -  About Ovi